What Armani says:
“This innovative hybrid texture, which is not a powder, nor a cream acts like a smooth, lasting color film. Each shade is intensified with a second pigment for a multi-dimensional effect. In just one swoop, create a wet, shimmering smokey eye. Base color covers eyelid, and second pigment adds drama to the contour. The technology: Color-FilTM, for the first time in an eyeshadow. A new high resistance bi-polymer enables the formula to perfectly fit the color to the eyelid with cushiony suppleness, for a never seen comfortable long wear. Twenty four hour color wear, crease proof, flake proof, waterproof and sweat-proof, Eyes To Kill Intense Eyeshadows slide on, stay on, but wipe off in an instant. Apply wet or dry with fingers or the Armani large eye contour brush.”
The formula is beyond unique. Armani describes it perfectly as being a hybrid between a cream and a powder. You don’t need to run your finger or brush over the product multiple times to get impressive pigment, in fact, I hardly have to press hard at all to get the look I want to achieve. During the day, I very lightly brush my fingers over the product to get a sheer wash of color on my lids, but come nighttime I build it up for a great smokey eye. You can even wet your finger or brush to make the color more pronounced, and it’s striking. I’ve never had a problem with this creasing or fading throughout the day, even when worn without an eye shadow primer. It really is just a swipe and go product. So it’s perfect for those days when you’re fighting off a bunch of draugrs or invading a bandit hideout, and don’t have time to worry about if your eye shadow needs to be re-applied. It’s got your back, just like your trusty battle axe. Besides, should you really worry if you’re wearing something called, ‘Eyes to Kill’? No one is going to want to mess with you anyway.
Where to buy: Bloomingdales, Nordstrom, and the Giorgio Armani website for $32